THE OPPRESSED PASSION

Our Founder, Jeffrey was not always able to express his passion for sneakers. The jobs he worked required formal attire and sneakers were not allowed. But it never stopped him from bringing a pair everywhere he could in his car. Not only did his work not approve of his beloved shoes, but even his girlfriend stood between Jeffrey and his sneakers. The collection had grown so big, she demanded him to sell a part of it.

THE SPARK

With a lot of heartaches, Jeffrey put some of his sneakers on an e-commerce platform. But the heartache didn’t last long when he saw the bidding. People wanted to buy his sneakers so severely. After some research, Jeffrey found the community he was longing for. Apparently, there were thousands of people just like him, who love sneakers and do everything to get a hold of the best of the best. And the best part, they recognized the true value of what other people saw as mere shoes.

THE COMMUNITY

He was immediately drawn into this community. Soon he found that he had some sort of sixth sense when it came to predicting the hype. Given his business background, he decided to do something with this. It started with a few pairs, buying before the hype and selling when the value was starting to rise. In no-time people from the community started coming to him and asking his opinion on pieces and if he could get these for them. They did this, knowing that Jeffrey would always provide them with extremely fair prices and an expert opinion.